New rugulation! The pharmacy wrote “recommendation by the store manager” for publicity violations and fined 5000 RMB. The Beijing Municipal Supervision Bureau issued a fine of 5,000 RMB to a pharmacy because the pharmacy used the word “recommended by the manager” in a drug advertisement.
Violation of the provisions of Item (6) of Article 11 of the “Interim Measures for the Administration of the Review and Administration of Advertisements for Drugs, Medical Devices, Health Foods, and Formulas for Special Medical Purposes”, and is a behavior that contains comprehensive evaluation content such as “recommendations” in drug advertisements. It was officially implemented on March 1st, 2020.
The Measures stipulate that comprehensive evaluation content such as “recommendations” shall not be included in drug advertisements.