美中貿易戰火再起,台灣大健康產業搶攻中國市場——「跨境零關稅」成突圍關鍵

台北,2025年4月10日 在美中貿易關係持續緊繃之際,中國4月10日起針對美國製商品加徵34%跨境電商進口關稅。這一政策衝擊將迫使美國大健康產業在中國市場的價格大幅上調、競爭力顯著下降,也同為亞太地區,包括台灣業者創造前所未有的市場替代機會。   美國產品關稅加碼,價格優勢不再 根據產業分析,關稅上調後,將使美國大健康產業產品在中國的零售價格將上漲 25-40%,大幅壓縮消費者的購買意願與品牌的市場滲透率。對此,不少美國出口商已開始評估撤出中國市場或調整策略,市場將出現短期供應空窗與品牌替代需求。 台灣大健康產業乘勢而起,「跨境零關稅」打開新通路 在關稅政策劇烈變化之下,各國保健品、美妝保養護膚品等與大健康相關產業業者正透過跨境電商通路,避開傳統正貿進口關稅與通關障礙,將產品直送中國消費者手中。此模式在政策允許範圍內實現「跨境零關稅」,成為品牌進軍中國的黃金機會。 相較於美系產品在價格上的大幅上漲,台灣以及亞太地區的大健康產業業者憑藉高品質製造、產品研發能力與合理定價,快速填補市場空缺,並逐步建立品牌認知,已成為中國市場中最具競爭力的替代選項之一。 大健康品牌藉跨境電商零關稅直送中國,掌握拓展黃金機會/ ©Canva 60%市場份額本土品牌當自強,轉型升級刻不容緩 台灣目前約有 60%保健品市場由本土品牌掌握。若未來進口關稅下調,歐美品牌將大舉進入中價位市場,勢必壓縮國內廠商生存空間。在內外雙重壓力下,本土企業唯有積極轉型,從價格競爭轉向價值創造與全球佈局,方能於新貿易秩序中穩住腳步、持續成長。 危機亦是轉機,關稅壓力加速產業進化 這場由美中貿易政策引發的「關稅震盪」,不僅是台灣及亞太地區大健康產業的挑戰,更是一場推動全球化與品牌升級的催化劑。擁有研發能力、品牌價值與彈性供應鏈的企業,有望在這場重構中的中國市場取得新機會。 產業觀察人士指出:「台灣及亞太地區的大健康產業業者應不再抱持等待政策轉圜的幻想,而應積極調整國際布局策略,強化自身競爭體質,才能在下一波全球經濟重構中脫穎而出。」 –EZICON現已開放「零關稅解決方案」免費諮詢通道 -立即諮詢最適合您的大健康跨境電商解決方案 -瀏覽更多內容

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