How can brands respond to the marketing changes brought about by Generation Alpha?

Futurist and demographer Mark McCrindle calls everyone born after 2010 “Generation Alpha.” Generation alpha, also known as the post-10s generation, is the first generation born in the 21st century, also known as the “children of millennials”. After emerging from the womb, they can play with smart devices in both hands, even use the pacifier to […]

Reviewing 618 activities in 2022 to gain insight into the new trends!

This year, the total sales of 168 first-level categories for 618 activities under the Tmall platform reached 242.47 billion RMB. The skin care industry has the highest sales of 18.45 billion RMB; the jewelry industry has the highest growth rate, reaching 142.3%, with sales reaching 3.23 billion RMB. However, due to the weakening of consumption […]