2020 年 10 月 5 日
China Marketing Guide
Because of the impact of the epidemic, it is foreseeable that the online and offline channels will be used to promote performance growth and complete the leap-forward upgrade of brand renewal.
With the growth of the Internet,
consumers prefer to gather on popular social and e-commerce platforms
to obtain information through the Internet and place orders to purchase products.
The emergence of short video + live streaming to bring goods this year
also provides brands with new channels and marketing strategies
to build social relationships with young consumers in a more grounded way to
achieve high brand exposure and even efficient sales.
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⭐Key small science popularization “channel docking, promotion channels, localization and grounding” 1. In the future, more emphasis will be placed on online and offline integration. 2. With consumers’ habits, product information through the “Internet”
3. Through localized language and self-media Grounding, realizing brand exposure and selling