Reviewing 618 activities in 2022 to gain insight into the new trends!

This year, the total sales of 168 first-level categories for 618 activities under the Tmall platform reached 242.47 billion RMB. The skin care industry has the highest sales of 18.45 billion RMB; the jewelry industry has the highest growth rate, reaching 142.3%, with sales reaching 3.23 billion RMB. However, due to the weakening of consumption power due to the impact of the epidemic, the main consumption force is still dominated by women. The consumption momentum of just-needed products is higher in the promotion season, and the shopping behavior of hoarding has increased. Among them, the health food and beverage industry – overseas dietary supplements has the highest sales, reaching 1.53 billion RMB; the concept of “low sugar and low fat” is booming, and “health” and “health preservation” are hot spots.


Reference data: