How can brands respond to the marketing changes brought about by Generation Alpha?

Futurist and demographer Mark McCrindle calls everyone born after 2010 “Generation Alpha.” Generation alpha, also known as the post-10s generation, is the first generation born in the 21st century, also known as the “children of millennials”. After emerging from the womb, they can play with smart devices in both hands, even use the pacifier to light up the screen.

With the development of the times, coupled with the great abundance of materials, the driving force of demographic structure and technological changes, children have gradually become more and more different. Compared with the previous generation, they have their own most unique characteristics. On a practical level, Generation Alphas have already guided many purchasing decisions in their households. On a future level, McCrindle’s consultancy predicts that 2.5 million Generation Alphas are born around the world every week. By 2025, when the youngest generation alpha is born, this generation will reach 2 billion people worldwide. What is more noteworthy is that this generation will also be the longest-lived and the richest generation.

The new generation of people will also bring about changes in marketing due to differences in value patterns and consumer preferences. For brands and media who are “planning for a rainy day” and want to truly “master the future,” it’s time to take a deep dive into Generation Alpha. The alpha generation is the first generation who can interact with cutting-edge technology at such a young age. From an early age, they can get in touch with the infinite and vast world, and integrate technology and the world into their own lives, which will also greatly affect the brand as well as communication strategies with Generation Alpha.


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