New trends in traditional nutritional supplements industry

With the younger generation of health consumers, new product demands are constantly being tapped. In order to meet new consumer demands such as “punk health” and “lazy health”, more and more brands have begun to promote the innovation of nutritional consumer products. In particular, traditional nutritional supplement brands have begun to innovate and upgrade their products, becoming a trend-setter in the current Z-generation health care industry.

Data from China’s National Bureau of Statistics shows that the disposable income of Chinese residents continues to grow. In contrast, the proportion of health care consumption expenditure is still low, and the proportion has dropped to 5.73% after the new crown epidemic. The increase in income and the enhancement of national health awareness after the epidemic will release a large amount of healthy consumption demand, and also promote the huge development potential of the nutritional and health care products market. In 2021, the size of China’s health care products market is expected to exceed 270 billion RMB, and in 2023, it is expected to exceed 320 billion RMB. Health care products have gradually become people’s daily needs.

With the enhancement of national self-confidence and the awakening of residents’ awareness of healthy consumption, Chinese traditional health preservation culture has been valued by a new generation of consumers, and the market potential of traditional nutritional supplements continues to expand. The post-90s generation has gradually become the main group that consumes traditional nutritional supplements. In response to the needs of new consumer groups, the innovative trends of traditional nutritional supplements for products:

Traditional nutritional supplements that focus on targeted efficacy and taste are popular

Post-90s women are the main consumers

Medicine and food homologous nutritional products are very popular

Article source: