The health product market is in blue ocean: the best channel for overseas health products is to enter the Chinese market

In 2021, the market size of China’s health care products industry will reach 270.8 billion RMB, an increase of 20.5 billion RMB compared with 2020, a year-on-year increase of 8.19%. In terms of consumption attributes, health food has gradually changed from optional consumer goods to must-have consumer goods, and has gradually changed from high-end consumer goods and gifts to a must-have for dietary nutritional supplements. These factors continue to promote the growth of the overall market size of China’s health care products. It is estimated that the market size of China’s health care products industry will reach 328.3 billion RMB in 2023. With the change of consumer awareness, China has now become one of the major consumers of nutritional and health food. More and more international brands have entered the Chinese market, and the import amount has shown an increasing trend year by year.

Although the channels for overseas health care products to enter the Chinese market are diverse, for overseas health care products retailers, considering the cost, timeliness, operability, sustainability and other aspects of entering the Chinese market, At this stage, the fastest and most efficient way to open the Chinese market with the smallest cost is to build a WeChat applet mall, and build a core user group through private domain operations with the help of WeChat ecological traffic.

Source from: https://www.163.com/dy/article/HCI6BGTE05533PIO.html